It’s been more than 10 years since the first ever Chinese beauty brand launched, but it seems that no matter how hard you look, you won’t find a single product that could possibly rival Chanel.
That’s because its founder and CEO, Chanel CEO Gabriele Lusignan, has said her goal with the brand is to make the world more beautiful.
But even as Chanel has taken off, the company has faced criticism from critics who say the cosmetics company has been selling products that don’t do what they claim.
One criticism: Its foundation is not formulated to work well with darker skin tones.
Another criticism: Many of the products don’t have a good moisturizing base that can provide enough moisture for dry, cracked skin.
And last week, a New York Times report detailed how Chanel’s sales department is making its own makeup products with ingredients that contain potentially dangerous chemicals.
“I can’t really make the case that Chanel does not have problems with ingredients,” Lusernan told The Associated Press in an interview.
“They have a lot of problems.”
But for Lusenans efforts to make cosmetics as fair and clean as possible, she said she was focused on trying to bring new products to market that are less processed.
“When I started Chanel, it was a small company that was in its infancy,” Lusa said.
“But the fact that we were able to take control of the brand, to take it into the future and to continue to create something unique, I think is very important.”
Chanel launched in 2005, but the brand’s popularity has skyrocketed in the past decade.
In 2014, its brand of makeup products was ranked number one in China.
But the cosmetics brand is struggling financially.
In 2018, Chanels sales fell to $8.3 billion from $13.3 million in 2015, according to the AP.
Chanel spent $2.3bn on advertising in 2018, the report said.
That was less than half of what it spent on marketing in 2015.
But Lusarna said she has made some strides.
Chanels cosmetics products are being used by millions of people in China, and it is the first time the brand has launched an advertising campaign outside of China, she told The AP.
It’s a sign that she has changed Chanel into a global brand, Lusin said.
And while the brand did not have much success in China before Chanel came to the country, it has been doing well in other markets around the world, like the U.K., France, Australia and India.
“It’s a big change from China where the brand was quite small,” Lusein said, adding that the brand now has more than 1,000 employees in China and has opened new factories and offices in the U.
“Lusina said the biggest challenge for Chanel is that the company is still trying to figure out how to market itself in China with no clear way to make money.
“The reality for us is that it’s a brand that is trying to do something different, and the brand needs to make it work, which means not only making sure the brand works for the Chinese market but also making sure that the Chinese people have access to the brand,” she added. “
The reality is that people do not have a great understanding of what a brand can be,” she said.
“The reality for us is that it’s a brand that is trying to do something different, and the brand needs to make it work, which means not only making sure the brand works for the Chinese market but also making sure that the Chinese people have access to the brand,” she added.
Luslin said that the best way to sell the brand in China is to do so through social media.
“We have a social media strategy and we have a marketing strategy,” she explained.
“And our social media team will come in every week to answer questions, to answer the customer service call and to help us make sure the product is working well for the consumer.”
Lusin added that the first priority is to increase sales.
“For me personally, the most important thing is that we’re able to make sure that Chanels products are available to the Chinese consumer,” she told the AP, adding, “We need to get as much as we can from the Chinese consumers.”
This article has been updated to include more information from Lusien’s statement.