A new report from brand analytics company Luxury Beauty found that “The Most-Trending Beauty Brands” were the top-selling cosmetics brands on Amazon, which the company estimates will reach $2.3 billion in sales this year.
The report says that “the top five most-popular beauty brands are: Clinique, Estee Lauder, L’Oreal, Marc Jacobs, and Guerlain.”
The report notes that the top three most-watched brands in the world are: MAC, NARS, and Urban Decay.
L’Oréal’s La Mer and Clinique’s La Roche-Posay are also the top five cosmetics brands in terms of monthly active users.
The top three top-grossing brands are, respectively, MAC, Lancôme, and MAC Cosmetics.
Luxury’s report defines the most popular beauty brands by measuring “the number of new users, monthly active visits, and revenue for each brand in terms not only of revenue but also by the brand’s overall share of the total cosmetics market.”
In total, the top 10 brands account for 37% of the global cosmetics market.
Luxurious also calculated that the most-trending beauty brands include: Estée Lauder, Clinique; MAC, Clinika; and Urban Beauty.
For a full breakdown of the top brands and their monthly active user numbers, check out the Luxury report.
Luxure also said that the “top five most popular cosmetics brands” account for 35% of total revenue worldwide.
The company notes that it’s difficult to rank the top 20 cosmetics brands by revenue, as “the data we collect does not account for the impact of coupons and the use of a product’s sale price in determining price.”
According to Luxury, “We are committed to building a world of beauty that reflects the diverse needs of our customers and the diverse cultures that we represent.”