Which brand is the best-selling makeup brand in the US?

On Monday, I stumbled upon a story about a makeup company that was trying to figure out whether it should launch a makeup line in India.The story, written by Mashable, a news aggregator, quoted the company’s CEO as saying that its Indian subsidiary, Milani, would be launching a “special line” for India’s cosmetics market, which […]

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When you buy makeup, you’re not buying a product that lasts

When you shop at a cosmetics store, the amount of makeup you purchase is the amount that you pay for.But what you buy is also a measure of your brand, the makeup you choose, and how you feel about it.As a consumer, you can also have a huge impact on how your makeup is perceived.That’s […]

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Merle Norman cosmetics to launch new ‘merle nordic’ range with ‘natural’ range

By FRED HAGENMANNAssociated PressThe makeup and hair brands behind merle normans cosmetics will launch a range called “natural” in 2017.The new range is the latest effort from the company that has already launched “natural,” “organic” and “vegan” cosmetics.Merle Normans is a brand of natural and organic products that include its own line of high-quality products […]

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When are you going to start using Stila cosmetics?

I love Stila!When they first came out, I had no idea that Stila was the best.My favorite thing about Stila is that they’re cruelty-free.And I’m always looking for ways to make it even better.And theres always a great selection of Stila products, and I’ve always been really, really picky about what I’m going to use.So, […]

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Bella Terra cosmetics in Australia and New Zealand sells $5M worth of ‘bronze’ skin cream

Bella Terra cosmetics is selling a “Bronze” skin cream worth $5 million, its parent company said.The company, which operates under the brand name Bella Beauty, sold the cream for $2.8 million on Friday, the Australian Securities Exchange (ASX) confirmed on Saturday.“This is a great milestone for Bella,” the company said in a statement.“The new Bella […]

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How ‘Beauty’ is Selling Out to a Drug Company for $10 Billion

Cosmetics and cosmetics brands are struggling to stay relevant as drug companies pour more money into their lucrative niche.The cosmetics industry was once the envy of the world, but that was in the mid-2000s.It is now one of the fastest growing industries in the world.Today, it is being squeezed out of its rightful place in […]

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How to stop the cosmetics craze

I have noticed that, although I’ve stopped using cosmetics, I’ve become more interested in the beauty industry.I recently went to the annual fashion show at the Fashion Institute of Technology and was struck by the fact that a lot of designers were wearing their cosmetics on their faces.The fashion industry is an interesting example of […]

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