A cosmetics product that costs $100 but is not yet available in Australia is not a good investment.
But with Australia’s cosmetics market expanding rapidly, there are a number of products that are cheaper but still have a limited shelf life and need to be researched and developed before being released into the market.
The latest example is a lipstick made of the ingredients in the same lip balm that is sold in the US.
“It’s so inexpensive, I can’t imagine why people would not use it,” said Julie Hynes, who is a cosmetics consultant.
The lipstick has been available in stores for a year, and although it is sold only through the cosmetics industry’s website, many other people are using the product to try it out and report back to the industry, she said. “
I have a few friends who will pay $50 for a bottle, but then I can only see it on their lips once in a while.”
The lipstick has been available in stores for a year, and although it is sold only through the cosmetics industry’s website, many other people are using the product to try it out and report back to the industry, she said.
Hynes said she had used cosmetics products at least 10 times and never found one to be bad.
“I can’t say it’s the most expensive thing, but I’ve tried it a few times and it’s always been better,” she said of the lipstick.
She said she liked it because it would last forever and could be used to seal up wrinkles or dry out the skin.
The cosmetics industry does have some restrictions about when products can be sold in Australia, but she said they were only about two to three months after they were released and it was often cheaper to wait to see if they were good.
I think it’s a very safe investment, but you have to be careful and research it carefully.
We can’t get to where we need to go if we don’t understand what’s going on and why, she added.
A number of other products are on the market, including nail polish and lip gloss, which are not available in supermarkets in Australia but have been made available through online retailers.
Melbourne-based cosmetics expert Jennifer Johnson said while the cosmetics sector was growing, it still had a long way to go to meet demand.
People have to spend $100 on a product that’s just a fraction of what they would spend for something else, she noted.
Many of the products are available only in stores, but some online stores sell them as well.
And while the new cosmetics have a shelf life of about six months, many are not always available in Australian supermarkets, Johnson said.
“We’re still not in a position to buy them directly,” she told the ABC.
Some brands, like Cosmopolitan, have limited availability and the brand is now selling through other online retailers and beauty supply stores.
Johnson said the cosmetics market had more to offer than the beauty industry.
“There are a lot of very attractive brands that are not going to go down well with the beauty market,” she noted, but that was the beauty community’s fault.
“A lot of the beauty companies have been too slow in developing the cosmetics and cosmetics products and they haven’t been able to put together a product with that many ingredients that are good for skin, and also have the best skin texture,” she added, adding that the cosmetics companies needed to focus on the products they were selling rather than the ones they were not.
Ms Hynes said her advice to investors was to be cautious and not buy cosmetics unless they were truly great.
“If they are not, then they should be looked at as investments rather than a novelty,” she advised.
In February 2017, the Cosmetic Industry Association of Australia issued a report calling for a “complete overhaul” of the cosmetics supply chain to make it easier for the industry to access products, with tighter regulations and higher quality control measures.
It also urged the Australian Cosmetic Products Association to create a national network of retailers and suppliers to make sure cosmetics were available to the wider community.
This would help retailers sell more products at lower prices, including those that were unavailable in the beauty world, the report said. ABC/AAP