Devinah Cosmetics reviews and products, a cosmetics company that makes skin care products for women, is introducing a new line of skin-brightening products to combat what it sees as the world’s leading cosmetic problem.
The line will be available in six categories: cosmetic fridge ,hero cosmetics ,devinahs cosmetics ,maeys cosmetics , and cosmetics deluxe.
“We want to empower women to use products that they can actually afford, and that we can make and have at home,” said Dorothea Fink, CEO of Devinah cosmetics.
The company has been producing and selling skin-lightening products for several years, and its new products are designed to be easily portable and convenient.
“When we started out, we focused on the beauty world and that is where our biggest business opportunity was,” Fink said.
“And we saw a huge demand for the skin-friendly beauty products we were creating, and we wanted to be the one to take that market share.”
Devinah launched its beauty fridge in April, and has since expanded to include a makeup deluxe line, a body-friendly product line, and more.
The first products are expected to be available this fall, and Devinah plans to sell each in a limited number of stores, including Macy’s.
For now, the company will continue to manufacture its products in-house, but it is also planning to expand manufacturing capacity.
The new products will be delivered in the form of pre-packed containers that can be filled and shipped directly to consumers.
“What we’re trying to do is really make it accessible to everyone who needs a beauty product,” Finks said.
The product lines have been designed to appeal to consumers who want to buy a lot of different products at once, she added.
“It’s not just a cosmetic.
It’s a health-care product.
It might be an ingredient for something like an oil-based cleanser or facial cleanser.
We want to make sure we can get that into the hands of every woman who needs it.”
Devinahs cosmetics are available in a variety of colors, including pink, purple, red, blue, green, yellow, and orange.
Devinahs flagship skin-cleansing and hair-whitening products, such as Skin-light, are also available in this line.
“Our products are a great way to go for all skin types,” Fisk said.
Devinah Beauty’s products are also designed to have a minimal amount of ingredient in them, which Fink hopes will appeal to women who don’t want to spend a ton of money on their own skin care, or don’t care about ingredients.
“You want something that you can have for a few days, and it will help you stay in touch with your skin,” FINK said.
Fink is also hoping to appeal more to women of color who may be hesitant to spend money on cosmetics.
“The biggest issue for us is that we’re not catering to women, and women are just not as receptive to these products as we are,” Finkle said.
For some women, the makeup deluxes are a way to save money, while others are simply looking for a way around the fact that they have to pay more than $100 to get a full-size cosmetic.
“I don’t really care if I’m going to spend $80 to get something, I just want to be able to get that one I want,” said Jessica Buehl, a 26-year-old from New York who is shopping for a deluxe makeup item in the deluxe category.
“As a woman of color, I don’t necessarily want to pay for a full face, but I want something where I don.
I want to feel that I can do it.”
The company is also trying to attract women of all skin tones to its products, and to keep things affordable for everyone.
Devinas Beauty is also looking to introduce a new product line in 2018, and plans to start shipping products in September, with more products to come.
For more on the Devinah cosmetic fridge and the company’s plans to expand its manufacturing capacity, check out Wired’s in-depth feature on the company.
For a complete list of products available at the company, click here.