Beauty company elate is being sued for misleading consumers

NEW YORK – A beauty brand that promised to “fix the makeup you never knew you needed” has been sued by a Florida woman for allegedly misleading consumers.

Elate Cosmetics, which claims to “revolutionize beauty with revolutionary makeup” promised customers “beauty you never had, forever.”

The company has been embroiled in lawsuits in recent years over false claims of “natural beauty” and deceptive advertising.

A federal court in Florida recently dismissed a lawsuit filed by the woman, who alleges that the company failed to properly disclose the presence of the drug, a type of cancer-fighting drug, in its products.

In the lawsuit filed last month, the woman claimed she spent $6,000 on makeup that Elate’s website advertised as “proudly formulated with the highest level of protection from all skin-care ingredients.”

She said that she received her product at a spa in Florida that Elates owners had promised to be “the most comfortable spa in the world.”

“I have been treated with utmost respect and love by this wonderful spa, and have spent over $6K on beauty products that were not the product I had hoped to receive,” she said in a statement.

The woman claims she received two separate packages of products from Elate Cos., but only one of those contained Elate.

The other contained a drug that Elates co-founder and CEO Marc Jacobs had promised she would receive if she purchased the product.

The first package contained two Elate products, which were labeled as “natural skin care,” “natural moisturizers,” and “enhanced moisturizers.”

The second package contained one of the two Elates products, but did not have the drug that Jacobs had said would be in the other package.

According to court documents, the alleged violation of Florida law includes “misleading statements that elatecosmetics.com and elatecaregifts.com do not use any of the ingredients of Elate cosmetics,” and that “there are no ingredients in elate cosmetics that may cause cancer.”

Elate has denied any wrongdoing.

“It’s not the case that any product that comes from Elatos labs is not certified by the FDA and the FDA does not approve or certify any product,” Elate spokesperson Stephanie E. Ladd said in an email to CNNMoney.

“We are disappointed that our products are being used as a bait and switch.”

The woman said she was unable to contact Jacobs or his company for comment.

“I’m not a consumer,” she told ABC News.

“I don’t care what anyone says.

It doesn’t make any sense to me.”

Jacobs has denied that his company is involved in misleading advertising and said that he was “confident that Elaestos products have never been tested by the F.D.A. or approved by the U.S. Food and Drug Administration.”

The Florida case is not the first time Elate has faced legal troubles.

In 2012, the company settled a federal civil rights lawsuit filed against it over the sale of a “fake” beauty product that was marketed as a product of Elaistos, which claimed it contained “natural” ingredients.

The lawsuit was settled in the same year.

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