Kylie Jenner has been crowned “the face of the brand” in a new survey, with consumers saying she’s earned the right to be a “supermodel”.
In the poll, published on Monday, more than half of those who are currently shopping for cosmetics said they were happy with their purchases, with more than two-thirds saying they would buy another product in the future.
The survey was carried out by the consumer information company, Euromonitor, and surveyed more than 1,300 consumers across the US.
The results show a surge in confidence in the brand in the last six months, with 58 per cent saying they were very or somewhat confident in the cosmetics and personal care brands they were currently buying.
More than half (55 per cent) said they would be willing to pay extra to buy products from the brand again, while a further 37 per cent said they expected to spend more.
More:”It is now clear that the Kylie line is a great product and has achieved tremendous popularity,” Euromonitors research director Peter Cairns said.
“Its value has risen dramatically in recent months, and this survey suggests that consumers are keen to have more Kylie products on their shelves.”
More:Despite the surge in popularity, the brand has not been able to recapture its former status as the biggest seller in the US cosmetics market.
Last year, it sold a record 10.2 million products.