It’s a trend that’s sweeping the industry.As women’s beauty brands continue to rise, they’re becoming more popular in their own right, and as more women begin to look to beauty brands for inspiration, they have found ways to take advantage of that trend, too.In a new book called Beauty Brands for Women, beauty brands like […]
The cosmetics industry is a mess, but it’s also an opportunity.The products on the shelves of Target and other big-box retailers are a far cry from the products that went on sale decades ago.Companies like Guerlain, Lancôme, and Clinique are making it possible to make cosmetics that look and feel good, and the demand for […]
Crown cosmetics and medic, two cosmetics companies, have launched Space Case, a new line of cosmetics that will retail for $99.99 in March.The cosmetics line includes an eyebrow brush, eyebrow pencil and eyebrow primer, as well as a gel eyeliner that can be applied over the brow and eyelid.The Space Case line is designed to […]
The water pressure inside the raincoat is very low, so you’ll need to find ways to stay as hydrated as possible.There are a few tricks to get your skin to stay wet and hydrated:Keep your head up, head down, and your eyes on the ground, or else you’ll be a victim of the raincoats’ water-repellent […]
You don’s have to have perfect hair, perfect nails, perfect makeup, perfect hair accessories or perfect brow gel.But if you’ve ever found yourself wondering where to start, here are six things to keep in mind: • First, what do you need to know about your makeup before you go shopping?• Second, what should you do […]
TORI BELLE CORP.has been fined $250,000 after it was found to be misleading consumers about its expiration date on cosmetics, according to a court document filed Friday.The cosmetics giant has been accused of misleading consumers on its expiration dates for several years.The company has a reputation for being very accurate on its website about when […]
Cosmetics are getting a little more affordable this year, and a few brands are taking advantage of this trend.One brand, Josie Maran Cosmetics, has made a few bold claims in a recent ad campaign, which has seen it reach a few million viewers.The ad shows a young woman in a cute red dress and a […]
You know how when you’re in a hurry and can’t find the perfect item in your bag?You’ll get frustrated and ask for help.But what if you need help finding a new product or if you’re confused about something?Well, MAC Cosmetics has you covered.The beauty brand has a list of helpful tips for people who are […]
The beauty industry is constantly evolving and as a result, we’re constantly learning new ways to make our lives better.In the cosmetics world, we often hear about the new best products, or “shroud” cosmetics, which include “shade” cosmetics products which are more concealable and often contain a few of the latest ingredients, but that are […]
The world’s top cosmetics brand says that the ideal mascara is no longer the go-to thing.Tori Belle, a Brazilian beauty and personal care brand, announced this week that it is discontinuing all mascara products, including those made from “super-moisturizing ingredients like glycerin, propylene glycol, paraben, mineral oil, and sodium lauryl sulfate,” and all “covalent bonds” […]