Why do we need a new word?

A word.A lot.What is it, exactly?Well, we all need one.There’s a long tradition of people using a lot of words to describe their lives and thoughts.Some of these words are more common than others.Some are used less frequently.Some, like the word ‘lifestyle’, are used by just about everyone.Some don’t.It’s up to us to decide whether […]

Read More

Why the world needs a new brand of cosmetics

The world is a big place, and the beauty industry has evolved into one of the most important parts of the business.There’s no denying that the beauty market is thriving.But we have all grown accustomed to the same old, same old.What’s new is the new wave of high-end, natural and organic cosmetics.And, for many consumers, […]

Read More

Why a $2,000 makeup tutorial is worth it for a $150 beauty kit

There’s a new way to learn how to apply makeup for free, and that’s with a $1,000 beauty kit.That’s the idea behind the free tutorials at L’Oreal Paris, which allows makeup artists and makeup enthusiasts to take classes for $150.The tutorial program, launched on Wednesday, has already attracted more than 1,000 students.The beauty kits have […]

Read More